Leading brands are already rewriting the rules of marketing.

Although many continue to debate its definition, the metaverse can be characterized as an evolution of today’s internet—and an opportunity for marketers to engage consumers in new ways via immersive digital worlds. Now’s the time to adopt a test-and-learn mindset and begin experimenting in the metaverse, moving on quickly from failures and capitalizing on successes. A new article lays out how organizations can think through their metaverse marketing strategies for the future, and why the metaverse is here to stay.